| 论非奥运赞助商的奥运营销 |
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| 引用本文： | 鲍明晓.论非奥运赞助商的奥运营销[J].体育科研,2007,28(6):47-48. |
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| 作者姓名： | 鲍明晓 |
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| 作者单位： | 国家体育总局体育科学研究所,北京,100061 |
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| 摘 要： | 从网络营销的概念出发,分析网络时代体育网络营销趋势,对几个典型案例进行分析点评,并提出一些补充思考。
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| 关 键 词： | 体育用品业 互联网 网络营销 |
| 文章编号： | 1006-1207(2007)06-0047-02 |
| 收稿时间： | 2007/10/26 0:00:00 |
| 修稿时间： | 2007年10月26 |
On the Olympic Marketing of Non-Olympic Sponsors |
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| BAO Ming-xiao.On the Olympic Marketing of Non-Olympic Sponsors[J].Sports Science Research,2007,28(6):47-48. |
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| Authors: | BAO Ming-xiao |
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| Institution: | China Institute of Sports Research |
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| Abstract: | Compared with the difficulties of the Olympic sponsors in defining their right positions,the non-Olympic sponsors have got the chance of competing for the platform of Olympic marketing and sharing the opportunity of Olympic marketing.The methods for the non-Olympic sponsors in Olympic marketing are:sudden attack of advertisements;gaining momentum with activities and the combination of the both. |
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| Keywords: | sponsorship non-Olympic marketing |
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