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体育偶像崇拜:作为动物性的人
引用本文:张子琦.体育偶像崇拜:作为动物性的人[J].体育科研,2017(5):56-63.
作者姓名:张子琦
作者单位:上海体育学院 体育、媒介与文化研究中心
摘    要:采用文本分析法,将体育作为传播活动,对体育偶像崇拜现象进行了符号学分析和阐释学解读。认为体育偶像崇拜是体育的传播效果,其前提是体育是人的动物性本能,受众对偶像进行崇拜是为了满足超越与安全感的心理需求,偶像的本质是崇拜者群体的首领,偶像崇拜心理主要通过想象产生,作为人类活动,体育偶像崇拜有明显的文化特征。

关 键 词:体育偶像崇拜  动物性  本能  符号  想象  文化
收稿时间:2017/10/16 0:00:00

Sports Idol Worship: Being the Human Being of Animality
ZHANG Ziqi.Sports Idol Worship: Being the Human Being of Animality[J].Sports Science Research,2017(5):56-63.
Authors:ZHANG Ziqi
Institution:Sports, Media and Culture Research Center, Shanghai University of Sport
Abstract:Using textual analysis and considering sports as a communication activity, the article analyzes the phenomenon of sports idol worship with semiology and hermeneutics. It concludes that sports idol worship is the communication effect of sports on the premise that sport is the animalic instinct of human being. Audience worship their idols in order to satisfy their psychological needs of transcendence and security. Idol is actually the chief of idolater group.The mentality of idol worship is caused by imagination. As a human activity, sports idol worship has obvious cultural characteristics.
Keywords:sports idol worship  animality  instinct  symbol  imagination  culture
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