| 商家赞助校园体育竞赛的影响效应 |
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| 引用本文： | 陈颖川,徐武,吉建秋,梅茂荣,王伟,蔡君.商家赞助校园体育竞赛的影响效应[J].体育科研,2004,25(5):72-75. |
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| 作者姓名： | 陈颖川 徐武 吉建秋 梅茂荣 王伟 蔡君 |
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| 作者单位： | 南京财经大学体育部,江苏,南京,210003 |
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| 摘 要： | 采用文献资料调研、问卷调查和数理统计等综合研究方法,分析了校园体育竞赛商家赞助现象介入的成因以及所带来的变化和发展特点。
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| 关 键 词： | 高等院校 校园竞赛 商家 赞助 |
| 文章编号： | 1006-1207(2004)05-0072-04 |
| 修稿时间： | 2004年7月28日 |
Effects of Corporation Sponsorship on Sports Competition in Universities |
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| Ying-chuan,XU Wu,JI Jian-qiu,WANG Wei,MEI Mao-rong,CAI Jun.Effects of Corporation Sponsorship on Sports Competition in Universities[J].Sports Science Research,2004,25(5):72-75. |
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| Authors: | Ying-chuan XU Wu JI Jian-qiu WANG Wei MEI Mao-rong CAI Jun |
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| Abstract: | By the methods of documentation, questionnaire and statistics, the paper analyzes thecause of corporation sponsorship involved in university sports competitions as well as the changes anddevelopment it has brought about. |
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| Keywords: | university sports competition in universities corporation sponsorship |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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