| 我国体育用品业发展的制约因素及路径选择 |
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| 引用本文： | 侯海燕,谈群林.我国体育用品业发展的制约因素及路径选择[J].体育成人教育学刊,2012,28(1):57-59. |
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| 作者姓名： | 侯海燕 谈群林 |
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| 作者单位： | 1. 江门职业技术学院体育教研室,广东江门,529090
2. 广州体育职业技术学院产业管理系,广东广州,510650 |
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| 摘 要： | 对我国体育用品业的发展现状进行分析,指出企业规模小、知名品牌少、品牌意识弱、科技含量低、人才匮乏和营销观念落后是制约我国体育用品业发展的主要因素。并在此基础上提出我国体育用品业发展的5大路径:科技领先、品牌强化、产业重组、人才优先和跨国发展。
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| 关 键 词： | 体育用品业 发展路径 体育市场 |
Restrictions and Developing Ways of Sports Products Industry in China |
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| HOU Hai-yan,TAN Qun-lin.Restrictions and Developing Ways of Sports Products Industry in China[J].Journal of Sports Adult Education,2012,28(1):57-59. |
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| Authors: | HOU Hai-yan TAN Qun-lin |
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| Institution: | 1.P.E.Teaching and Research Office,Jiangmen Vocational Inst.,Jiangmen 529090,China; 2.Industrial Management Dept.,Guangzhou Sport Vocational Inst.,Guangzhou 510650,China) |
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| Abstract: | The paper analyses the current development of sports product industry in China and points out that the sports product industry in China is restricted mainly by small enterprise scale,lack of famous brand,brand awareness,scientific technique involvement and talents and the out-of-date marketing concept.The paper also proposes the five developing ways,i.e.,advanced scientific technology,brand enhancement,reorganization of industry,talent orientation and international development. |
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| Keywords: | sports product industry development way sports market |
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