| 受众需求与体育新闻报道的发展趋势 |
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| 引用本文： | 陈文远.受众需求与体育新闻报道的发展趋势[J].体育成人教育学刊,2006,22(6):25-26. |
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| 作者姓名： | 陈文远 |
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| 作者单位： | 东华理工学院,体育系,江西,抚州,344000 |
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| 摘 要： | 分析了市场经济条件下受众信息需求与体育新闻传播的现状,从体育新闻传播内容的“软化”及后现代发展趋势等方面,论述了受众需求与体育新闻传播发展趋势之间的关系,阐明了如何平衡两者之间的具体举措:了解受众需求而不一味迎合;正确理解后现代的大众化、浅俗化的内涵。
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| 关 键 词： | 体育新闻报道 受众需求 娱乐化 |
| 文章编号： | 1672-268X(2006)06-0025-02 |
| 收稿时间： | 10 9 2006 12:00AM |
| 修稿时间： | 2006年10月9日 |
Receivers' demands and development trend of sports news reports |
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| CHEN Wen-yuan.Receivers'''' demands and development trend of sports news reports[J].Journal of Sports Adult Education,2006,22(6):25-26. |
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| Authors: | CHEN Wen-yuan |
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| Institution: | P.E. Dept., Donghua Univ. of Tech., Fuzhou 344000, China |
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| Abstract: | The paper analyses the receivers' demands and current situation of sports news reports in the market economy era in China.It also reveals the relations between the receivers' demands and the development trend of sports news reports,expatiates on the ways to balance the former and the latter. |
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| Keywords: | sports news report receivers' demand recreational |
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