| 论Sneaker文化与体育用品品牌推广的营销战略 |
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| 引用本文： | 杨靖靖.论Sneaker文化与体育用品品牌推广的营销战略[J].体育成人教育学刊,2007,23(3):21-22. |
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| 作者姓名： | 杨靖靖 |
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| 作者单位： | 福建师范大学,体育科学学院,福建,福州,350007 |
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| 摘 要： | 体育营销是一种战略,是依托于体育活动,将产品与体育结合,把体育文化与品牌文化相融合以形成特有企业文化的系统工程。体育用品厂商对Sneaker文化的重视与大力发展的营销战略,是推动Sneaker文化发展的一大重要因素。
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| 关 键 词： | Sneaker文化 体育营销 品牌推广 明星效应 |
| 文章编号： | 1672-268X（2007）03-0021-02 |
| 修稿时间： | 2007-03-28 |
Sneaker culture and marketing strategy of sports prodcts |
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| YANG Jing-jing.Sneaker culture and marketing strategy of sports prodcts[J].Journal of Sports Adult Education,2007,23(3):21-22. |
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| Authors: | YANG Jing-jing |
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| Institution: | Sports Science College,Fujian Normal Univ. ,Fuzhou 350007,China |
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| Abstract: | The sports marketing is a strategy based on the sports activities,a systematic project to create the unique enterprise features through combining the products with sports,and sports culture with culture of brand name.The great attention paid to the Sneak culture and the marketing strategy adopted by the sports product enterprise are the important factors for the development of the Sneak culture. |
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| Keywords: | Sneaker culture sports marketing promotion of brand name product pop star effect |
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