| 南宁国际半程马拉松赛的现状分析 |
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| 引用本文： | 罗建达.南宁国际半程马拉松赛的现状分析[J].体育科技,2010,31(3):21-24. |
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| 作者姓名： | 罗建达 |
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| 作者单位： | 广西体育高等专科学校体育教育训练系,南宁530012 |
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| 摘 要： | 如何利用半程马拉松赛事来增加城市品牌,展现城市的风貌,体现全民健身运动,使更多的南宁市民尽可能参与到马拉松赛事中来,真切体会到体育带给人类的福音,从这个背景出发,对南宁国际半程马拉松赛事的历史进行回顾,分析现状,对比国内外的赛事,从中寻找现阶段如何更好地创造条件开发市场,把南宁国际半程马拉松赛事办得更好。
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| 关 键 词： | 南宁国际半程马拉松 赛事 城市品牌 |
Analysis and Countermeasures on Nanning International Half Marathon |
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| LUO Jianda.Analysis and Countermeasures on Nanning International Half Marathon[J].Sport Science And Technology,2010,31(3):21-24. |
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| Authors: | LUO Jianda |
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| Institution: | LUO Jianda(Department of Physical Education,Guangxi College of Sports and Physical Education,Nanning) |
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| Abstract: | How to increase the City Half Marathon brand,show the city＇s outlook, reflect the nationwide fitness campaign so that more people in Nanning participate in marathon races as possible as they can,this is a real problem of Nanning International Half Marathon.According to this background,the author reviewed the history,analyzed the current situation,compared the events at home and abroad in order to create conditions for development of the market and hold the Nanning International Half Marathon better. |
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| Keywords: | Nanning international half marathon city brand event city＇s brand |
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