| 桂林民族体育旅游类主题公园旅游产品开发及营销策略 |
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| 引用本文： | 龙江.桂林民族体育旅游类主题公园旅游产品开发及营销策略[J].体育科技,2007,28(1):4-7. |
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| 作者姓名： | 龙江 |
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| 作者单位： | 广西大学商学院,南宁,530004 |
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| 摘 要： | 民族体育类旅游主题公园作为民族体育旅游开发的一种重要形式,将对地区旅游经济发展起重要促进作用。就桂林民族体育旅游类主题公园的旅游产品特点、开发原则进行阐述,并在此基础上提出其旅游产品的开发策略及营销策略。
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| 关 键 词： | 主题公团 民族体育旅游 旅游产品 营销策略 |
The Development and Marketing of the Tourism Product of Theme Park for Tourism of Minority Sport in Guilin |
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| LONG Jiang.The Development and Marketing of the Tourism Product of Theme Park for Tourism of Minority Sport in Guilin[J].Sport Science And Technology,2007,28(1):4-7. |
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| Authors: | LONG Jiang |
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| Institution: | Business School of Guangxi University |
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| Abstract: | As an important way to develop tourism of minority sports,theme park for tourism of minority sport will play a vital role on the development of local tourism economy.The paper mainly analysed the characteristics and development principles of theme park for tourism of minority sport in Guilin and put forward product its strategies for product development and marketing. |
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| Keywords: | theme park tourism of minority sports tourism products marketing strategies |
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