| 21世纪我国体育媒体产业化发展研究 |
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| 引用本文： | 范启国,刘家成.21世纪我国体育媒体产业化发展研究[J].体育科技,2006,27(2):13-16. |
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| 作者姓名： | 范启国 刘家成 |
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| 作者单位： | 湖北经济学院体育部,武汉,430205 |
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| 摘 要： | 本文通过文献资料法、比较分析法等研究方法,研究我国体育媒体的现状、作用以及我国媒体产业发展的有利因素。我国体育媒体实行市场化运作是必然的发展趋势。在充分利用资本市场和社会有效资源的条件下,我国体育传媒业发展的空间非常广阔,它将成为本世纪最具发展前途的朝阳产业。建议以体育媒体业的市场化为切入点提出我国体育媒体业的发展战略。指出我国体育媒体业应朝商业化和市场化发展,并主要从内部结构和组织形式方面探讨体育媒体业的发展方向。
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| 关 键 词： | 体育媒体 产业化 |
The Research on the Industrialization Development of Chinese Sports Media Industry in 21st Century |
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| Fan Qiguo et al..The Research on the Industrialization Development of Chinese Sports Media Industry in 21st Century[J].Sport Science And Technology,2006,27(2):13-16. |
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| Authors: | Fan Qiguo |
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| Abstract: | This text studies the current situation,function,and favorable factor in Chinese sports media industry by the documents and materials,comparative analytic approach.It is concluded that it is an inevitable developing trend for Chinese sports media industry to practice the market-based operation.By fully utilizing the capital market and the social effective resource,Chinese sports media industry has a vast space in development,with the prospect of development most,it will become a rising industry in this century.It is proposed that the developing strategy for Chinese sports media industry is to make the sports media industry into marketing.It is pointed out that Chinese sports media industry should be developed by the way of commercialization and marketing.The developing direction of the sports media industry should be discussed on basis of its inner structure and organization form. |
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| Keywords: | Sports Media Industrialization |
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