| 全球性重大体育赛事电视转播权开发状况的解析与思考 |
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| 引用本文： | 王晓东.全球性重大体育赛事电视转播权开发状况的解析与思考[J].武汉体育学院学报,2006,40(10):19-23. |
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| 作者姓名： | 王晓东 |
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| 作者单位： | 广州体育学院,篮球教研室,广东,广州,510076 |
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| 摘 要： | 运用文献资料、逻辑分析等方法对全球性重大体育赛事电视转播权开发状况进行了分析研究,研究结果表明,世界杯收视规模要稍高于奥运会,但奥运会收视人群分布范围更广,F1赛车的收视规模和收视人群分布范围较小。世界杯和奥运会电视转播收入相近,F1电视转播收入不如世界杯和奥运会。奥运会电视转播权销售中坚持了“公益性”的原则,最有利于世界上最广泛的观众观看奥运会,而世界杯转播权存在开发过度的问题。F1电视转播权销售采用的是彻底商业化方式,且转播权销售的透明度很低。我国三大赛事转播权销售价格近年大幅攀升,其中F1的上升幅度最大,世界杯次之,奥运会的上升幅度较平稳。中央电视台是三大赛事中国大陆转播权的唯一拥有者,这种垄断性地位还会保持一段时期。随着我国新闻管理机制改革和体育传媒市场的开放,最终将会形成众多体育媒体争夺三大赛事转播权的局面。
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| 关 键 词： | 电视转播权 奥运会 足球世界杯 F1赛车 |
| 文章编号： | 1000-520X(2006)10-0019-05 |
| 收稿时间： | 06 18 2006 12:00AM |
| 修稿时间： | 2006年6月18日 |
Exploitation of global big sport event TV broadcast right |
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| WANG Xiao-dong.Exploitation of global big sport event TV broadcast right[J].Journal of Wuhan Institute of Physical Education,2006,40(10):19-23. |
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| Authors: | WANG Xiao-dong |
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| Abstract: | This article reviews the developing status of the global big sport event TV broadcast right(exploitation).The result showed that the TV audience scale of the World Cup reception was greater than that of the Olympic Games,but the distributive scope of the Olympic Games TV audience was broader.The TV reception scale of F1 and the reception distributive scope of TV audience was lower.The TV relay income of the World Cup was close to that of the Olympic Games.The TV relay income of F1 was lower than that of the World Cup and that of the Olympic Games.The principle of being non-profitable in the Olympic Games TV broadcast right was observed,which was advantageous for the most widespread audience throughout the world.However,the World Cup broadcast right was too much developed.The F1 TV broadcast right was not open to the public and it was commercialized.In China,the prices of the three biggest events were increasing,among which that of F1 was the highest,that of the World Cup ranked(second).CCTV was the sole owner of the TV broadcast right in China of the three big events.And it would keep the autonomy of the right for a long time.With the open-up of the sports media market and the reform of the journalism management system,there would be more than one medium competing for the three big sport event TV broadcast right. |
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| Keywords: | TV broadcast right Olympic Games World Cup F1 |
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