| 论体育产业的经营思想及战略选择 |
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| 引用本文： | 钟成.论体育产业的经营思想及战略选择[J].武汉体育学院学报,2002,36(1):23-24. |
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| 作者姓名： | 钟成 |
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| 作者单位： | 西南财经大学,体育部,四川,成都,610074 |
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| 摘 要： | 体育不仅是一项向社会提供“公共产品或劳务”的事业，而且是一项产业。体育产业的经营思想除了所有经营单位都应有的共性之外，还应包括其自身的特殊性。针对其特殊性对体育产业经营思想和战略选择作了一些探讨。
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| 关 键 词： | 体育产业 经营思想 经营战略 |
| 文章编号： | 1000-520(2002)01-0023-02 |
| 修稿时间： | 2001年11月2日 |
A Discussion on operating philosophy and strategic choice of sports industry |
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| ZHONG Cheng.A Discussion on operating philosophy and strategic choice of sports industry[J].Journal of Wuhan Institute of Physical Education,2002,36(1):23-24. |
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| Authors: | ZHONG Cheng |
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| Abstract: | Sports,an industry itself,offers public products or services to the society. The operating philosophy of sports industry has its particularity beyond the common features shared by every enterprise. This article focuses on operating philosophy and strategic choice of sports industry on the basis of the particularity. |
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| Keywords: | sports industry operating philosophy operating strategy |
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