| 体育健身娱乐产业经营管理的现状调查与分析 |
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| 引用本文： | 王怡平.体育健身娱乐产业经营管理的现状调查与分析[J].武汉体育学院学报,2004,38(5):163-164,171. |
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| 作者姓名： | 王怡平 |
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| 作者单位： | 武汉体育学院,武术学院,湖北,武汉,430079 |
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| 摘 要： | 采用问卷调查法和实地考察法,对体育健身娱乐产业经营管理进行了研究。研究认为,体育健身娱乐产业是一项具有很大发展空间的新兴产业,目前,它发展的总体趋势是好的,并已表现出良好的经济和社会效益,其经营范围、手段、消费都已基本形成雏形。在对体育健身娱乐市场经营管理现状进行全面调查的基础上,提出了体育健身娱乐市场经营的特点、手段、经营规模及经济效应等方面的发展措施。
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| 关 键 词： | 体育健身娱乐 经营管理 现状 调查研究 |
| 文章编号： | 1000-520X(2004)05-0163-02 |
Status quo of sports bodybuilding entertainment industry management |
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| WANG Yi-ping.Status quo of sports bodybuilding entertainment industry management[J].Journal of Wuhan Institute of Physical Education,2004,38(5):163-164,171. |
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| Authors: | WANG Yi-ping |
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| Abstract: | Status quo of sports bodybuilding entertainment industry management was studied.At present,sports bodybuilding entertainment industry was a promising industry that had showen good social and economic effects.Management scope and methods as well as consumption had formed.Related countermeasures for developing sports bodybuilding industry management were put forth. |
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| Keywords: | sports bodybuilding entertainment management status quo investigation |
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