| 体育赛事版权价值交易事前评估框架的理论构建 |
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| 引用本文： | 宋昱,郭政.体育赛事版权价值交易事前评估框架的理论构建[J].武汉体育学院学报,2018,52(6):44-49. |
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| 作者姓名： | 宋昱 郭政 |
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| 作者单位： | 上海体育学院 经济管理学院, 上海 200438 |
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| 基金项目： | 2016年国家社会科学基金项目（16CTY008）。 |
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| 摘 要： | 运用文献资料法、专家访谈法和综合分析法，对体育产业领域的赛事版权交易的事前价值评估框架进行理论构建。体育赛事版权的利益相关者包括赛事版权的所有方、收购方和版权价值的参考物，根据体育版权的所有方、收购方的利益诉求分析，版权交易的目的主要是宣传效益、战略效益和经济效益，结合版权价值的参考物，形成赛事本身、赛事参与者、观众三大评估指标，构成包括版权交易主体分析、目的分析、价值评估、评估反馈的完整评估理论框架，规范版权交易行为。
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| 关 键 词： | 体育产业 体育赛事 赛事版权 利益相关者 价值 事前评估 |
Theoretical Framework of Copyright Value Evaluation before Trading |
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| SONG Yu,GUO Zheng.Theoretical Framework of Copyright Value Evaluation before Trading[J].Journal of Wuhan Institute of Physical Education,2018,52(6):44-49. |
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| Authors: | SONG Yu GUO Zheng |
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| Institution: | School of Economic and Management, Shanghai Univ. of Sport, Shanghai 200438, China |
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| Abstract: | Through literature study and synthesis analytic method, a theoretical framework of copyright value evaluation before trading in the field of sports industry was built. Sports rights of stakeholders included copyright of all parties, acquirers and copyright value of the reference material. According to the sports rights of all parties, the interests of the buyer demands analysis, the purpose of copyright trade was primarily propaganda, strategic benefits and economic benefits. In combination of reference substance of copyright value, index system concerning the race itself, the participants of the event, and the audience were established. The assessment framework concerning copyright trading main body, objective analysis, and feedback was built to regulate the behavior of copyright trading. |
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| Keywords: | sports industry sports event copyright stakeholder value evaluation before trading |
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