| 我国运动竞赛市场开发的整体思考 |
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| 引用本文： | 陈林祥.我国运动竞赛市场开发的整体思考[J].武汉体育学院学报,1998(3). |
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| 作者姓名： | 陈林祥 |
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| 作者单位： | 武汉体院体育管理教研室!430079 |
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| 摘 要： | 运动竞赛市场开发应以观众需求为中心，以提高运动竞赛质量为基础，以合理的价格和有效的促销手段作为保证。
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| 关 键 词： | 运动竞赛市场 观众需求 市场开发 经营 |
A Comprehensive Thinking About the Development of Chinese Sports Competition Market |
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| Cheng Linxiang.A Comprehensive Thinking About the Development of Chinese Sports Competition Market[J].Journal of Wuhan Institute of Physical Education,1998(3). |
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| Authors: | Cheng Linxiang |
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| Institution: | Wuhan Institute of Physical Education P. R. China 430079 |
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| Abstract: | The need of spectators should be the center of the development ofsports competition market,which is alos absed on the improvement of competition quality. Reasonable price and effective running way are its pre-conditions. |
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| Keywords: | sports competition market need of spectators market development running |
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