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大型体育场馆市场化运营的体制性障碍研究
引用本文:刘杰.大型体育场馆市场化运营的体制性障碍研究[J].武汉体育学院学报,2011,45(6).
作者姓名:刘杰
作者单位:浙江东方职业技术学院成教学院,浙江温州,325011
基金项目:国家社会科学基金资助青年项目,教育部新世纪人才支持项目
摘    要:采用文献资料、专家访谈和问卷调查等方法就场馆市场化运营的体制性障碍进行了分析,认为主要表现在产权不清晰,国有资产管理体制不完善,投融资体制改革滞后,事业单位管理体制,监管约束机制尚不健全,经营自主权受限,运营政策不合理等方面.提出继续推行场馆投融资体制改革,吸引民间资本参与场馆市场化运营;场馆以赛后设计为主,积极融入城市;稳步推进场馆管理体制改革;建立体育场馆出资人制度,细化体育场馆运营政策等促进场馆市场化运营的建议.

关 键 词:大型体育场馆  市场化运营  体制性障碍

Systematic obstacle of marketization management of large stadiums
LIU Jie.Systematic obstacle of marketization management of large stadiums[J].Journal of Wuhan Institute of Physical Education,2011,45(6).
Authors:LIU Jie
Institution:LIU Jie(Zhejiang Oriental Vocational College,Wenzhou 325011,China)
Abstract:Through literature study,expert interview and questionnaire,this paper analyzed the systematic obstacle of large stadiums.It was shown that major obstacles came from the fact that the property right was not clearly defined,the management system of the state-owned property was not perfect,the financing system lagged behind,management and supervision systems of the public non-profited organizations were not reasonable.Moreover,autonomy in management was limited and operation policies were not good enough.In v...
Keywords:large stadium  marketization management  systematic obstacle  
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