| 我国体育用品制造业服务化对产业转型升级的影响研究 |
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| 引用本文： | 段艳玲,付志华,陈曦.我国体育用品制造业服务化对产业转型升级的影响研究[J].武汉体育学院学报,2019,53(11):23-28. |
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| 作者姓名： | 段艳玲 付志华 陈曦 |
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| 作者单位： | 1. 上海体育学院 经济管理学院, 上海 200438;2. 武汉体育学院 期刊社, 湖北 武汉 430079;3. 武汉体育学院 经济管理学院, 湖北 武汉 430079 |
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| 基金项目： | 湖北省教育厅人文社会科学研究重点项目"经济新常态下湖北省体育用品制造业转型升级的对策研究"（18D080）。 |
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| 摘 要： | 以服务化引领产业转型升级成为当前全球制造业发展的重要趋势，服务化也是我国体育用品制造业转型升级的重要途径。该文分析了服务化对我国体育用品产业转型升级的作用机理，结合我国体育用品制造业实际，探讨了服务化对促进我国体育用品产业转型升级的效应体现，主要包括：推动我国体育用品制造业向服务型制造转型，有助于构建一个多层次体育用品服务供给体系，提升我国体育用品制造业经济附加值，提高顾客体育消费感知质量，延长体育产品生命周期等。该文引入制造业服务化理论分析体育用品产业转型升级，为我国体育用品制造业服务化战略转型提供了理论支持和发展新思路。
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| 关 键 词： | 体育产业 体育用品制造业 服务化 产业升级 战略转型 |
| 收稿时间： | 2019-05-20 |
Impacts of Servitization of Sports Goods Manufacturing Industry on Industrial Transformation and Upgrading |
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| DUAN Yanling,FU Zhihua,CHEN Xi.Impacts of Servitization of Sports Goods Manufacturing Industry on Industrial Transformation and Upgrading[J].Journal of Wuhan Institute of Physical Education,2019,53(11):23-28. |
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| Authors: | DUAN Yanling FU Zhihua CHEN Xi |
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| Institution: | 1. School of Economics and Management, Shanghai Univ. of Sport, Shanghai, 200438, China;2. Editorial Dept., Wuhan Sports Univ., Wuhan 430079, China;3. School of Economics and Management, Wuhan Sports Univ., Wuhan 430079, China |
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| Abstract: | The transformation and upgrading led by servitization has become an important trend in global manufacturing industry. Meanwhile, the servitization of sports goods manufacturing industry has become an important approach of transformation and upgrading of Chinese sports industry. Based on the literature review, this paper analyzes the theoretical basis of promoting transformation and upgrading of sports goods manufacturing industry by servitization. Combined with the reality of the Chinese sports manufacturing industry, the paper discusses the effects of servitization on industrial upgrading of sports goods manufacturing industry, points out that servitization has significant promoting effects on promoting sports manufacturing industry to service-oriented manufacturing transformation, building a multi-level sports products service system, increasing the economic value added to sports goods manufacturing industry, improving customer perceived quality of sports consumption, and extending the life cycle of sports products. This study introduces the theory of manufacturing servitization to analyze the transformation and upgrading of sports industry, and provides new development model and theoretical support for the servitization strategical transformation of sports goods manufacturing industry in China. |
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| Keywords: | sports industry sports goods manufacturing industry servitization industrial upgrading strategy transformation |
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