| 中国体育经济活动的信任构建 |
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| 引用本文： | 成会君.中国体育经济活动的信任构建[J].武汉体育学院学报,2006,40(9):5-13. |
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| 作者姓名： | 成会君 |
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| 作者单位： | 山东大学,体育学院,山东,济南,250014 |
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| 基金项目： | 致谢：本文在撰写过程中得到了导师刘淦清教授的悉心指导,在此深表谢意! |
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| 摘 要： | 社会转型期中国体育经济活动中出现的诸多低信任现象，影响了体育经济的发展。形成低信任的原因主要是：（1）体育经济制度不完善；（2）建立信誉信任的条件受限；（3）关系信任不能及时向现代转型；（4）不能正确切换信任源。构建体育经济活动的信任是促进中国体育经济发展的重要途径，构建措施是：（1）完善体育经济相关法律法规；（2）建立现代体育产权制度；（3）建立完善的失信惩罚机制；（4）加快体育经济主体资信信息的传递；（5）规范政府行为；（6）加强对传统信任文化的现代应用；（7）加强诚信教育。
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| 关 键 词： | 体育经济活动 信任 信誉信任 制度建设 构建措施 |
| 文章编号： | 1000-520X（2006）09-0005-09 |
| 收稿时间： | 06 26 2006 12:00AM |
| 修稿时间： | 2006-06-262006-07-15 |
Trust establishment in sports economic activities in China |
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| CHENG Hui-jun.Trust establishment in sports economic activities in China[J].Journal of Wuhan Institute of Physical Education,2006,40(9):5-13. |
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| Authors: | CHENG Hui-jun |
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| Institution: | P. E, College,Shangdong Univ. ,Jinan 250014,China |
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| Abstract: | During the social transformation period,in the sports economic activities,there are dishonest(behaviors) that have affected the development of the sports economy.The reasons are:(1)sports economic system is imperfect;(2)the qualifications of establishing the credit and trust are restricted;(3)the relationship trust cannot transform in time to keep up to date;(4)the source of trust cannot be shifted properly.To establish the trust in sports economic activities is important in improving the sports economic development in China.The establishing steps are:(1)to perfect the correlative sports economic laws and regulations;(2)to establish the modern sports property right system;(3)to establish the perfect break faith penalty system;(4)to accelerate the main information transmission of sports economy;(5)to regulate the government's(behavior);(6)to enhance the modern application of the traditional trust culture;(7)to strengthen honesty and credibility education. |
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| Keywords: | sports economic activity trust credit system establishment establishment step |
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