| 论体育明星的公共关系价值及价值实现 |
| |
| 引用本文： | 郭晴.论体育明星的公共关系价值及价值实现[J].武汉体育学院学报,2006,40(8):17-20. |
| |
| 作者姓名： | 郭晴 |
| |
| 作者单位： | 成都体育学院,新闻系,四川,成都,610041 |
| |
| 摘 要： | 从社会学、组织传播学视角,分析体育明星公共关系价值的成因,探讨体育明星公共关系价值的指标,提出了在实现体育明星公共关系价值时应注意的问题：品牌内涵要与体育明星的个人形象相吻合、增强明星广告的艺术性、判断体育明星的市场风险、促成体育明星与组织建立伙伴关系.
|
| 关 键 词： | 体育明星 公共关系 价值实现 市场经济 |
| 文章编号： | 1000-520X(2006)08-0017-04 |
| 收稿时间： | 12 5 2005 12:00AM |
| 修稿时间： | 04 13 2006 12:00AM |
Sports stars' public relation values and their realization |
| |
| GUO Qing.Sports stars'''' public relation values and their realization[J].Journal of Wuhan Institute of Physical Education,2006,40(8):17-20. |
| |
| Authors: | GUO Qing |
| |
| Institution: | Sport Communications Dept. ,Chengdu 610041 ,China |
| |
| Abstract: | According to the sociological and communicational studies, this paper analyzes how the sports stars can realize their public relation values,e, g. , the images of the famous brands should match those of the stars, the advertisements made by the sports stars should be more artistic, the market risks should be taken into consideration and there should be partnerships between the sports stars and the organizations. |
| |
| Keywords: | sports star public relation value realization market economy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
