| 新媒体时代中华武术国际话语权研究 |
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| 引用本文： | 徐磊,王庆军.新媒体时代中华武术国际话语权研究[J].武汉体育学院学报,2020,54(11):56-63. |
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| 作者姓名： | 徐磊 王庆军 |
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| 作者单位： | 1. 南京师范大学 体育科学学院, 江苏 南京 210023;2. 盐城师范学院 体育学院, 江苏 盐城 224002 |
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| 基金项目： | 国家社会科学基金项目（16BTY110）；江苏省社会科学基金青年项目（18TYC001）。 |
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| 摘 要： | 在新媒体时代下，探寻中华武术国际话语权提升策略，对于增强我国体育国际话语权，助力体育强国建设具有重要意义。运用文献研读、文本分析、归纳演绎等方法，对新媒体时代中华武术国际话语权提升的机遇、挑战及对策进行了探究。研究发现，新媒体在丰富中华武术话语的内容体系和表达体系，拓宽中华武术话语传播的主体、形式和渠道，增强中华武术话语传播的实效性方面为中华武术国际话语权的提升提供了机遇。同时，新媒体时代提升中华武术国际话语权也面临媒介依赖过度、数字鸿沟现象、碎片传播与话语狂欢等方面的挑战。基于此，提出了新媒体时代中华武术国际话语权提升策略：增强中华武术自身实力，丰富大众媒体传播素材；优化武术传播人才队伍，提升话语主体对话能力；重构武术传播话语体系，消弭跨文化交流屏障；打造武术国际赛事品牌，增强中华武术文化吸睛能力；细分新媒体用户传播场域，营造和谐网络话语空间。
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| 关 键 词： | 新媒体 中华武术 国际话语权 武术文化传播 体育强国 |
| 收稿时间： | 2020-05-26 |
Research on International Discourse Right of Chinese Wushu in New Media Era |
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| XU Lei,WANG Qingjun.Research on International Discourse Right of Chinese Wushu in New Media Era[J].Journal of Wuhan Institute of Physical Education,2020,54(11):56-63. |
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| Authors: | XU Lei WANG Qingjun |
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| Institution: | 1. School of Sports Science and P. E., Nanjing Normal Univ., Nanjing 210023, China;2. College of P. E., Yancheng Teachers'Univ., Yancheng 224002, China |
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| Abstract: | In the era of new media, it is of great significance to explore the strategies to enhance the international discourse power of the Chinese Wushu and to help build China into a strong sports country. Through literature study, text analysis, induction and deduction, this paper explored into the opportunities, challenges and countermeasures of promoting the international discourse power of the Chinese Wushu in the new media era. It was found that the new media could enrich the content and expression of the Chinese Wushu discourse, broaden the subject, form and channel of the Chinese Wushu discourse communication, and enhance the effectiveness of the Chinese Wushu discourse communication, which provided opportunities for the promotion of international discourse power of the Chinese Wushu faced with excessive media dependence, digital division, fragmented communication and discourse carnival. Based on this, this paper put forward the strategies to strengthen the Chinese Wushu, to strengthen the mass media communication, to optimize the Wushu communication talents, to enhance the dialogue ability of the discourse subjects, to strengthen the international discourse power. It was necessary to reconstruct the communication discourse system of Wushu, eliminate the barrier of cross-cultural communication, build the brand of international Wushu events, promote the gem of the Chinese traditional culture, subdivide the communication field of new media users, and create a harmonious network discourse space. |
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| Keywords: | new media Chinese Wushu international discourse Wushu cultural communication sports power |
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