| 马拉松赛事对举办地城市形象影响的实证研究——基于马拉松跑者的新视角 |
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| 引用本文： | 王相飞,康益豪,延怡冉.马拉松赛事对举办地城市形象影响的实证研究——基于马拉松跑者的新视角[J].武汉体育学院学报,2020,54(3):20-27,33. |
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| 作者姓名： | 王相飞 康益豪 延怡冉 |
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| 作者单位： | 1. 武汉体育学院 期刊社, 湖北 武汉 430079;2. 武汉体育学院 研究生院, 湖北 武汉 430079 |
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| 基金项目： | 国家体育总局决策咨询研究重点项目（2018-B-15）。 |
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| 摘 要： | 通过文献资料、随机访谈、专家咨询等研究方法,建立了马拉松赛事对举办地城市形象影响的跑者价值感知测评模型,运用样本数据对模型进行适配,进一步构建马拉松赛事影响举办地城市形象的跑者价值感知与行为意向的结构方程模型。结果显示,马拉松赛事影响举办地城市形象的跑者价值感知测评模型包含6个维度城市规划与建设影响维度、城市政府治理影响维度、城市经济发展影响维度、城市市民行为影响维度、城市对外宣传影响维度和城市文化发展影响维度。马拉松赛事对举办地城市形象影响的跑者价值感知在不同性别群体、不同年龄群体、不同职业群体、不同文化程度群体、不同地域分布群体之间存在差异性,但其显著性的表现维度各具差异。关于马拉松赛事对举办地城市形象影响的价值感知与行为意向的结构方程模型,其各项适配指数均达到优良水平,说明预设结构方程模型适配效果较好。5个潜变量对行为意向的标准化路径系数均通过了1‰的显著性水平检验,表明马拉松赛事影响举办地城市形象的跑者价值感知对其行为意向产生了比较显著的干预效果,由此反映出马拉松赛事对举办地城市形象的影响是比较显著的,影响辐射面越来越广。
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| 关 键 词： | 马拉松 城市形象 价值感知 结构方程模型 影响因素 |
| 收稿时间： | 2020-01-08 |
Influences of Marathon on Image of Host City: A New Perspective Based on Marathon Runner |
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| WANG Xiangfei,KANG Yihao,YAN Yiran.Influences of Marathon on Image of Host City: A New Perspective Based on Marathon Runner[J].Journal of Wuhan Institute of Physical Education,2020,54(3):20-27,33. |
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| Authors: | WANG Xiangfei KANG Yihao YAN Yiran |
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| Institution: | 1. Editorial Dept., Wuhan Sports Univ., Wuhan 430079, China;2. Graduate Dept., Wuhan Sports Univ., Wuhan 430079, China |
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| Abstract: | Through the literature study, random interview, expert interview and other research methods, the author established the evaluation model of the value perception of the runner of the marathon on the city image of the host city, and used the data to match the model, and constructed the value perception and behavior of the runner of marathon influencing the city image of the host city. The results were as follows:① the evaluation model contained 6 dimensions:the dimension of urban planning and construction influence, the influence dimension of urban government governance, the influence dimension of urban economic development, the influence dimension of urban citizen behavior, the dimension of urban publicity and the development of urban culture and the development of urban culture. ②There were differences in the sense of value perception of the runner of the marathon on the image of the host city in different gender groups, different age groups, different professional groups, different cultural degree groups and different geographical distribution groups, but there were significant difference in performance dimensions; ③The structure equation model of value perception and behavior intention influenced by the city image of the host city, all of its suitability index reached a good level, indicating that the fitting effect of the presupposed structural equation model was better. The standardized path coefficient of 5 submersible variables passed the significant level test of 1 per thousand. It showed that the value perception of the runner of the marathon event had a significant effect on the behavior intention of the city image of the host city, which reflected that the marathon event had a significant influence on the city image of the host city. The influences of the radiant surface became more and more extensive. The study was hoped to be of theoretical and practical significance for the sustainable development of the marathon race in China. |
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| Keywords: | marathon city image value structure equation model influence |
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