| 体育突发事件中我国网民的情感选择和社会动员——以莫雷事件为例 |
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| 引用本文： | 王真真,张大超.体育突发事件中我国网民的情感选择和社会动员——以莫雷事件为例[J].武汉体育学院学报,2020,54(5):41-47,69. |
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| 作者姓名： | 王真真 张大超 |
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| 作者单位： | 河南大学 体育学院, 河南 开封 475000 |
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| 摘 要： | 以“莫雷事件”为切入点,从情感传播和社会动员角度分析体育突发事件中我国网民的情感选择驱动因素及社会动员行为,在此基础上进一步探讨基于情感取向的社会动员在体育突发事件舆情中的作用。研究发现,体育突发事件中,我国网民的情感选择是多种因素共同作用的结果,受不同情感的驱使,网民以感性与理性并举的社会动员方式推动舆论发展。这一过程中,国家情感作为重要的社会动员力量在消弭国内舆论场话语分野、推动事件发展方面起着重要作用,表现为共享的国家记忆作为社会动员的力量推动体育舆情发展;作为动员主体的体育迷在情感博弈中影响着舆论场的话语表达;戏谑式表达与对抗式叙事建构体育舆论场的狂欢景观;个体情感宣泄与媒介引导下的情感管理推动舆论持续发酵;情感移植是体育突发事件中舆论热度升级的关键。
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| 关 键 词： | 体育突发事件 情感选择 社会动员 莫雷事件 |
| 收稿时间： | 2020-01-15 |
Emotional Choice and Social Mobilization of Chinese Netizens in Sports Emergencies: Taking Morey Event for Example |
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| WANG Zhenzhen,ZHANG Dachao.Emotional Choice and Social Mobilization of Chinese Netizens in Sports Emergencies: Taking Morey Event for Example[J].Journal of Wuhan Institute of Physical Education,2020,54(5):41-47,69. |
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| Authors: | WANG Zhenzhen ZHANG Dachao |
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| Institution: | Dept. of P. E., Henan Univ., Kaifeng 475000, China |
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| Abstract: | Based on the "Morley Event" this paper analyzes the emotional choice driving factors and social mobilization behaviors of the Chinese netizens in sports emergencies from the perspective of emotional communication and social mobilization, and further discusses the role of social mobilization based on emotional orientation in public opinion of sports emergencies. The study found that in sports emergencies, the emotional choice of Chinese netizens came from a variety of factors. Driven by different emotions, netizens promoted the development of public opinion by both emotional and rational social mobilization. In this process, national emotion, as an important social mobilization force, played an important role in eliminating the discourse division of domestic public opinion field and promoting the development of events. Sports fans, as the main body of mobilization, influenced the discourse expression of public opinion in emotional game. Playful expression and antagonistic narration constructed the carnival landscape of sports public opinion. Individual emotional dumping and emotional management under the guidance of media promoted the continuous escalation of public opinion. Emotion transference was the key to the escalation of public opinion in sports emergencies. |
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| Keywords: | sports emergency emotional choice social mobilization Morey event |
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