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| 我国冰雪产业发展的影响因素及对策分析 | |
| 引用本文： | 张瑞林,李凌.我国冰雪产业发展的影响因素及对策分析[J].武汉体育学院学报,2022,56(11):13-21. |
| 作者姓名： | 张瑞林 李凌 |
| 作者单位： | 1.北京师范大学 体育与运动学院,北京 100875 2.上海体育学院 科学研究院,上海 200438 |
| 基金项目： | 国家社会科学基金重点项目(21ATY006) |
| 摘 要： | “体育强国”“健康中国”国家战略实施,尤其是北京冬奥会的成功举办,不仅向国际社会兑现了“带动3亿人参与冰雪运动”的庄严承诺,取得了北京冬奥会竞赛成绩历史性突破,而且,也为我国冰雪产业政策制定、冰雪产业基础设施建设和冰雪产业市场发展产生了积极推动和影响。但是,针对我国冰雪产业供给侧推动向需求侧拉动转变中的痛点、堵点、难点等限制瓶颈,如何解决政府主导作用不足、市场主体竞争力不强、消费模式创新滞后、消费人口数量有限等制约冰雪产业发展“最后一公里”中的现实问题呢?在系统分析的基础上,本着将概念变成规划、再变成行动的“落地”原则,提出了把握冰雪产业发展规律、强化冰雪产业规划引领、注重创新技术运用、培养冰雪人才成长、扶植冰雪市场主体、补齐冰雪产业要素短板、创新冰雪市场消费模式、壮大冰雪消费群体规模等系列实施对策,对我国冰雪产业高质量发展将产生积极推动作用。 |
| 关 键 词： | 冰雪产业 政府主导 市场主体 市场化运作 |
| 收稿时间： | 2022-08-26 |
Influential Factors and Countermeasures of China’s Ice and Snow Industry Development |
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| ZHANG Riulin,LI Ling.Influential Factors and Countermeasures of China’s Ice and Snow Industry Development[J].Journal of Wuhan Institute of Physical Education,2022,56(11):13-21. | |
| Authors: | ZHANG Riulin LI Ling |
| Institution: | 1. College of P.E. and Sports, Beijing Normal Univ., Beijing 100875, China 2. Inst. of Sports Scientific Researches, Shanghai Univ. of Sport, Shanghai 200438, China |
| Abstract: | The implementation of the national strategies of “building China into a sporting nation” and “building healthy China”, as well as the successful holding of the Beijing Winter Olympics not only fulfilled the solemn promise of “driving 300 million people to participate in ice and snow sports” to the international community, but also made a historical breakthrough in the competition in the Beijing Winter Olympics. It also promoted the policy formulation, infrastructure construction and market development of ice and snow industry in China. However, the supply side of China’s ice and snow industry to promote the transformation of the demand side was faced with difficulties. The leading role of the government was not fully given play, the competitiveness of market entities and consumption model innovation lagged behind, the limited number of consumer population limited the development of the ice and snow industry. On the basis of systematic analysis, in line with changing the concept into planning and then into actions, it was important to master the law of ice and snow industry development, to strengthen the ice and snow industry planning, to emphasize technology innovation, to cultivate talent training, to foster the ice and snow market, to overcome the shortcomings, to innovate consumption patterns, and to expand the scale of ice and snow consumer groups. |
| Keywords: | ice and snow industry government-led market entity market operation |
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