| 体育彩票销售企业的SWOT分析 |
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| 引用本文： | 彭道海.体育彩票销售企业的SWOT分析[J].武汉体育学院学报,2010,44(1):35. |
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| 作者姓名： | 彭道海 |
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| 作者单位： | 武汉体育学院,办公室,湖北,武汉,430079 |
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| 基金项目： | 国家体育总局体育社会科学研究项目 |
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| 摘 要： | 将SWOT分析导入体育彩票销售企业,通过对我国体育彩票业发展面临的机会、威胁以及存在的优势和劣势的分析,构建出体育彩票业的SWOT矩阵,并制定出SO、WO、ST、WT战略.应改善营业网点布局设计,提供更多信息咨询,多组织体育俱乐部活动,在体育爱好者中扩大消费市场.
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| 关 键 词： | 体育彩票业 SWOT分析 体育产业 彩票市场 彩票消费 |
SWOT analysis of sports lottery sales industry |
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| PENG Dao-hai.SWOT analysis of sports lottery sales industry[J].Journal of Wuhan Institute of Physical Education,2010,44(1):35. |
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| Authors: | PENG Dao-hai |
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| Institution: | PENG Dao-hai(Office of Wuhan Inst.of P.E.,Wuhan430079,China) |
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| Abstract: | SWOT analysis and demonstration of chances,challenges facing the Chinese lottery industry were adopted to build sports lottery industry matrix and develop the SO,WO,ST,WT strategies.It was proposed that distribution of sales network should be better designed,informaiton counselling be better provided,more sports culb activities be organized and develop bigger consuming market. |
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| Keywords: | sports lottery SWOT analysis sports industry lottery market lottery consumption Analepttic issues conviction |
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