| 营造我国体育用品名牌的策略 |
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| 引用本文： | 曹原,温禹,张小龙.营造我国体育用品名牌的策略[J].体育与科学,2002,23(4):47-49. |
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| 作者姓名： | 曹原 温禹 张小龙 |
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| 作者单位： | 1. 221008,徐州,中国矿业大学体育系
2. 066004,秦皇岛,河北职业技术师范学院体育部 |
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| 摘 要： | 从经济学的角度对营造我国体育用品名牌产品进行了分析。认为定位是营造体育用品名牌的前提，产品质量是营造体育用品名牌的基础，营销策略、品牌命名与标志设计、媒体传播、公共关系等因素是营造体育用品名牌的保证。此外，还要重视发挥政府、行业、社会力量的外部推动作用。
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| 关 键 词： | 体育用品 名牌 策略 |
| 文章编号： | 1004-4590(2002)04-0047-03 |
| 修稿时间： | 2002年4月7日 |
The strategy study about building a name brand of gym things of our country |
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| Abstract: | In this paper, we had an analysis about building a name brand of gym things of our country from th viewpoint of economics. As a result, we thought orientation is the premise of building a name brand of gym things of our country, the quality of products is a foundation, while the other factors like the strategy of management and selling, the name of a brand, the design of a symbol, the spread of the media and the public connection are a guarantee. Besides, we also should attach importance to the impelling effect of the government, the industry and the power of our society. |
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| Keywords: | gym things name brand strategy |
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