| 建设我国体育市场经济道德规范的思考 |
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| 引用本文： | 王学臣,麻新远.建设我国体育市场经济道德规范的思考[J].体育与科学,2004,25(5):40-42. |
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| 作者姓名： | 王学臣 麻新远 |
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| 作者单位： | 1. 吉林农业大学体育部,长春,13000
2. 长春工业大学,体育部,长春,130012 |
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| 摘 要： | 体育市场经济本质上是契约经济和社会化经济。因此，它需要处理在这一社会现象中的各利益主体之间关系的规范和准则。除法律外，体育市场经济道德规范，就是体育企业在经济行为中处理与消费者及社会各方面之间关系时所依据的行为规范的总和。当前在体育企业经营活动中出现的不公平、不真实、无信用、不正当竞争、危害自然和社会环境等诸种不道德现象，严重破坏了体育市场秩序的正常运行。所以，建立一个有责任，有自律，顾及社会整体利益，调节范围更大的以诚信为基石的体育市场经济道德规范体系，是社会主义市场经济条件下体育市场经济发展过程中急需解决的重要问题。
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| 关 键 词： | 体育市场 体育经济 道德 |
| 文章编号： | 1004-4590(2004)05-0040-03 |
| 修稿时间： | 2004年5月29日 |
Some Views on the Establishment of Economic Ethic in China Sports Market |
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| WANG Xuechen,MA Xinyuan.Some Views on the Establishment of Economic Ethic in China Sports Market[J].Sports & Science,2004,25(5):40-42. |
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| Authors: | WANG Xuechen MA Xinyuan |
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| Institution: | WANG Xuechen 1 MA Xinyuan 2 |
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| Abstract: | Sports market economy is essentially contractual and socialized economy, so it is closely concerned with norms and laws dealing with the relationship among all interest-related parties. Besides laws, the economic ethic in sports market is the summation of operative norms by which sports enterprises deal with its relationship with consumers and other parties in society. Immoral phenomena existing in some sports enterprises' marketing activities, such as unfair competition, lack of good faith, etc, have severely destroyed the normal order of sports market. Therefore, in the process of the development of sports market economy, an important problem urgently necessary to solve is to establish an economic ethic system based on principles of good faith. |
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| Keywords: | sports market sports economy ethic |
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