| 30年来我国运动员媒介形象分析 |
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| 引用本文： | 于德山.30年来我国运动员媒介形象分析[J].体育与科学,2009,30(4). |
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| 作者姓名： | 于德山 |
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| 作者单位： | 南京师范大学,新闻与传播学院,南京,210097 |
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| 摘 要： | 作为媒介形象的一种典型,30年来我国运动员媒介形象经历了三个阶段嬗变.运动员媒介形象从一体化政治意识形态的化身,到运动天才、时尚的引导者等等,运动员媒介形象体现着社会文化观念从政治一元化到消费多元化的整合过程.运动员媒介形象作为当代一种特殊的媒介形象,成为一种重要的时代镜像,发挥着极其重要的媒介文化作用,而通过北京奥运会的成功表现,运动员媒介形象的成功塑造与传播对于当代社会认同、大众体育文化生态都意义非凡.
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| 关 键 词： | 运动员媒介形象 类型 当代意义 |
Analysis on Chinese Athletes Media Figures of 30 Years |
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| YU Deshan.Analysis on Chinese Athletes Media Figures of 30 Years[J].Sports & Science,2009,30(4). |
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| Authors: | YU Deshan |
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| Abstract: | As a typical media figure, Chinese athletes media figures have been three stages transmutation. From embodiment of simple political ideology to sports genius and fashion leads, athletes media figures reflect the integrate process of social cultural ideas from politics to multivariate consume. As a special current media figure, athletes media figures become an important era mirror image, which show extremely vital effect of media culture, and more ever, with Beijing Olympic games successful performance, the successful production and communication of athletes media figures is significance for current social identity and mass sports cultural ecology. |
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| Keywords: | Athletes media figures types current significance |
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