| 影像时代的权力移植——1988-1997竞技体育传播的价值评估 |
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| 引用本文： | 路云亭.影像时代的权力移植——1988-1997竞技体育传播的价值评估[J].体育与科学,2011,32(2):50-54,59. |
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| 作者姓名： | 路云亭 |
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| 作者单位： | 华东师范大学,传播学院,上海,200062 |
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| 摘 要： | 1988-1997年度竞技体育的电视传播所播散出的文化能量实现了对前期文化的超越,但在独立性影响力上却弱于前期。这一时期竞技体育的传播学价值体现在对通俗文化的革新和改造方面。通俗文化有极强的生理性内涵,中国的西部武侠片起源于寻根文化,西部电影用更为野蛮的原始主义击败已经孱弱化的都市文化,而竞技体育则以其绝对野蛮力象征的文化秉性,重新覆盖了西部电影的光彩,其观赏性直接逼近动物形态学。国人奥林匹克情结的需求和满足,已将中国人心中的百年隐患递进成了中国文化的历史性错位。世纪之交的竞技体育对电视世界以及整体的影像世界的诠释权的开拓将呈长期而持久之态,竞技体育传播权力的扩张还将延续到新世纪。
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| 关 键 词： | 竞技体育 影像权威 暴力文化 生态关怀 |
The Power Transplantation in the Image Age——The Value Evaluation about the Athletic Sports Culture Dissemination during 1988-1997 |
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| LU Yunting.The Power Transplantation in the Image Age——The Value Evaluation about the Athletic Sports Culture Dissemination during 1988-1997[J].Sports & Science,2011,32(2):50-54,59. |
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| Authors: | LU Yunting |
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| Institution: | LU Yunting1 |
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| Abstract: | Chinese competitive sports culture on TV from 1988-1997 transcend the prophase culture but not equaled to that in the aspect of independence.This period of competitive sports communication value reflected in the popular culture of innovation and transformation.Popular culture had the strong physiological nature and the Chinese knight movies originated in the resource-rich western culture and the western movies has beaten the metropolis culture with more barbarous primitivism as the athletic sports has defea... |
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| Keywords: | competitive sports image authority Culture of violence Ecological care |
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