| 对我国体育市场发展中一些问题的探讨 |
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| 引用本文： | 骆秉全,樊心刚.对我国体育市场发展中一些问题的探讨[J].体育与科学,2001,22(4):20-22,25. |
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| 作者姓名： | 骆秉全 樊心刚 |
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| 作者单位： | 首都体育学院 |
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| 摘 要： | 发展我国体育市场对于完善社会主义市场经济体制，推动国民经济持续健康发展有着十分重要的意义。本文通过界定我国的体育市场并对其加以分类，分析其发展所面临的机遇与挑战，提出了开发我国体育市场的若干对策措施．
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| 关 键 词： | 体育市场 体育消费 机遇 挑战 开发对策 |
| 文章编号： | 1004-4590(2001)04-00020-03 |
Discussion of Problems about Developing Chinese Sports Market |
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| LUO Bingquan,FAN Xingang.Discussion of Problems about Developing Chinese Sports Market[J].Sports & Science,2001,22(4):20-22,25. |
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| Authors: | LUO Bingquan FAN Xingang |
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| Abstract: | In order to improve the socialism market-driven economy system and promote continuous healthy development of national economy, it is very essential to develop Chinese sports market. This ar-ticle states the meaning and the category of Chinese sports market, analyses its confronting opportunity and challenge, and comes up with some suggestion about it. |
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| Keywords: | sports market sports consumption opportunity challenge developing suggestion |
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