| 广州市体育用品生产企业品牌培育的研究 |
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| 引用本文： | 张三梅,谭建湘.广州市体育用品生产企业品牌培育的研究[J].沈阳体育学院学报,2004,23(5):667-669. |
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| 作者姓名： | 张三梅 谭建湘 |
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| 作者单位： | 广州体育学院,体育社会科学系,广东,广州,510076 |
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| 摘 要： | 随着全球化的进一步发展,品牌已成为打败竞争对手的强有力武器。广州市体育用品生产企业只有致力于品牌培育,才能得到更大的发展。采用文献资料法、访谈法、问卷调查法等方法对广州市体育用品生产企业的品牌发展状况、品牌培育中存在的问题、培育品牌的对策等方面的问题进行探讨,旨在为广州市体育用品生产企业打造品牌、科学决策提供一些参考依据。
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| 关 键 词： | 体育用品 企业 品牌培育 |
| 文章编号： | 1004-0560(2004)05-0667-03 |
| 修稿时间： | 2004年5月14日 |
Brand Development of Sport Goods Enterprises of Guangzhou |
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| ZHANG San-mei,TAN Jian-xiang.Brand Development of Sport Goods Enterprises of Guangzhou[J].Journal of Shenyang Sport University,2004,23(5):667-669. |
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| Authors: | ZHANG San-mei TAN Jian-xiang |
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| Abstract: | With the further development of globalization,brand has become the powerful weapon to defeat the rival.Only the sport goods enterprises of Guangzhou concentrate on developing brand can they get the greater development.Using ducumentation,interview and questionnaire method,etc,this article discusses the current brand developing conditions,the problems in the brand development and the countermeasures tont develops brand development of the sport goods enterprises of Guangzhou.The goal of research is to provide enterprises with some references on brand development and scientifically decision making. |
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| Keywords: | sport goods enterprise brand development |
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