| 我国高校体育市场营销专业建设存在的问题及对策 |
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| 引用本文： | 曹亚东.我国高校体育市场营销专业建设存在的问题及对策[J].沈阳体育学院学报,2006,25(6):20-21,27. |
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| 作者姓名： | 曹亚东 |
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| 作者单位： | 沈阳体育学院,管理系,沈阳,110032 |
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| 摘 要： | 我国体育产业日益蓬勃的发展既为高校体育市场营销专业发展提供了机遇,也提出了严峻的挑战。针对目前体育市场营销专业建设中存在的主要问题,提出专业定位要体现特色、课程设置要合理完善等对策。
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| 关 键 词： | 体育市场营销 专业建设 高校 |
| 文章编号： | 1004-0560(2006)06-0020-02 |
| 修稿时间： | 2006年10月12 |
Existing Problems and Countermeasures of the Construction of Sports Marketing Specialties in Chinese Universities |
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| CAO Ya-dong.Existing Problems and Countermeasures of the Construction of Sports Marketing Specialties in Chinese Universities[J].Journal of Shenyang Sport University,2006,25(6):20-21,27. |
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| Authors: | CAO Ya-dong |
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| Abstract: | The increasingly vigorous development of Chinese sports industry offers opportunity for the development of sports marketing specialties in universities,as well as brings forward the grim challenge.Aiming at the main existing problems of the construction of sports marketing specialties,this paper puts forward the countermeasures.It suggests that the specialty orientation should have its own characteristics,and the curriculum setting should be reasonable and perfect,etc. |
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| Keywords: | sports marketing specialty construction universities |
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