| 沈阳市经营性健身俱乐部服务产品的研究 |
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| 引用本文： | 毛旭艳.沈阳市经营性健身俱乐部服务产品的研究[J].沈阳体育学院学报,2007,26(3):21-23. |
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| 作者姓名： | 毛旭艳 |
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| 作者单位： | 嘉应学院,体育系,广东,梅州,514015 |
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| 摘 要： | 以沈阳市经营性健身俱乐部为研究对象,运用营销学理论,采用问卷调查、实地观察、文献资料和数理统计等研究方法,对沈阳市经营性健身俱乐部的服务产品进行实证调查与研究,并剖析了其存在问题及其原因,提出相应对策,旨在促进经营性健身俱乐部提供规范化服务产品,提高客户满意度。
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| 关 键 词： | 经营性健身俱乐部 服务产品 配套服务项目 |
| 文章编号： | 1004-0560(2007)03-0021-03 |
| 修稿时间： | 2007年4月10日 |
Study of Commercial Fitness Club Service Products in Shenyang |
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| MAO Xu-yan.Study of Commercial Fitness Club Service Products in Shenyang[J].Journal of Shenyang Sport University,2007,26(3):21-23. |
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| Authors: | MAO Xu-yan |
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| Abstract: | By questionnaire,literature reviews,statistics and observation on spot,this article takes commercial fitness clubs in Shenyang as object and uses marketing theory,carrying on the empirical investigation and the research on the Shenyang commercial fitness club service product condition.It analyzes the existing question and the reason,and proposes the corresponding countermeasure.The aim is to promote the club to offer standardized service product and improvecustomer satisfaction. |
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| Keywords: | commercial fitness club service product related service product |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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