| 体育产业发展过程中的体育文化培育初探 |
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| 引用本文： | 张允蚌,谭贡霞.体育产业发展过程中的体育文化培育初探[J].四川体育科学,2014(6):22-24. |
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| 作者姓名： | 张允蚌 谭贡霞 |
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| 作者单位： | 1. 赣南师范学院体育学院，江西 赣州，341000
2. 赣南医学院康复学院，江西 赣州，341000 |
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| 摘 要： | 当前世界范围内以体育竞技、体育娱乐传媒等为主导，带动社会高速发展的体育产业不断扩张的趋势日益明显。而体育产业扩张过程中催生的体育文化也将成为体育产业良性发展的精神动力。因此，在体育产业扩张过程中如何加强体育文化的培育应引起我们的关注。从体育产业和体育文化间的关系着手分析，进而提出了围绕传统文化的吸收、健身文化的打造、公共体育服务文化体系的构建、体育文化自觉到自强的锤炼等方面培育切合我国体育产业文化发展实际的思路，以期为推进我国体育产业文化升级提供有益的探索。
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| 关 键 词： | 体育产业 体育文化 文化自觉 文化自信 |
Exploration of Sports Culture Cultivation in the Development of Sports Industry |
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| ZHANG Yun-bang,TAN Gong-xia.Exploration of Sports Culture Cultivation in the Development of Sports Industry[J].Sichuan Sports Science,2014(6):22-24. |
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| Authors: | ZHANG Yun-bang TAN Gong-xia |
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| Institution: | ZHANG Yun-bang, TAN Gong-xia (1.Institute of P.E., Gannan Normal Inst., Jiangxi Ganzhou, 341000, China; 2. Dept. of Sport and Human Body Science, Gannan Medical College, Jiangxi Ganzhou, 341000, China.) |
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| Abstract: | Dominated by sports competition and entertainment media in the current world, the expanding trend of sports industry is increasingly evident, which drives social high-speed development. In the expansion process of sports industry, spawned sports culture will become the spiritual power of the sound development of the sports industry. Therefore, how to strengthen the cultivation of sports culture should cause our attention. Started from analyzing the relationship between sports industry and sports culture, this paper proposed some ideas on developing sports industry culture in the aspects of absorption of traditional culture, building of fitness culture, the cultural construction of public sports service system, sports and cultural self-consciousness in order to provide positive exploration of promoting sports industry cultural upgrade. |
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| Keywords: | Sports industry Sports culture Cultural consciousness Cultural self-confidence |
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