| 我国体育用品产业集群区域品牌建设探讨 |
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| 引用本文： | 刘英.我国体育用品产业集群区域品牌建设探讨[J].四川体育科学,2009(4):4-7. |
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| 作者姓名： | 刘英 |
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| 作者单位： | 成都体育学院,四川,成都,610041 |
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| 摘 要： | 产业集群区域品牌指区域产业集群经过努力而形成或创建的为该集群内企业所共同拥有的品牌,建设产业集群区域品牌有利于我国体育用品产业集群发展,建设我国体育用品产业集群区域品牌的对策包括：政府主导、多方参与、准确定位、整合传播、自律与他律。
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| 关 键 词： | 体育用品 产业集群 区域品牌 |
Study on Regional Brand Construction for Sporting Goods Industrial Cluster in China |
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| Liu Ying.Study on Regional Brand Construction for Sporting Goods Industrial Cluster in China[J].Sichuan Sports Science,2009(4):4-7. |
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| Authors: | Liu Ying |
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| Institution: | Liu Ying( Chengdu Sport University, Sichuan Chengdu, 610041, China.) |
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| Abstract: | Regional brand based on industrial cluster is the brand constructed and owned by all enterprises in the industrial cluster.Construction regional brand is beneficial to industrial cluster development.There are countermeasures to construct regional brand of sporting good industrial cluster：government leading,Multiple Participation,accurate location,conformity communication,autonomy and heteronomy. |
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| Keywords: | Sporting goods Industrial cluster Regional brand |
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