| 济南市发展滑雪旅游的SWOT分析及其对策研究 |
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| 引用本文： | 刘营.济南市发展滑雪旅游的SWOT分析及其对策研究[J].山东体育科技,2008,30(4). |
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| 作者姓名： | 刘营 |
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| 作者单位： | 山东大学体育学院,山东,济南,250061 |
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| 摘 要： | 滑雪旅游是冬季旅游的一大热点，也是体育产业的一大亮点。本研究以SWOT分析法对济南市滑雪旅游发展过程中存在的优势和劣势、机遇因素和威胁因素进行比较全面的分析，为济南市滑雪旅游的开发提出一些建议和对策，从而更好地促进济南滑雪旅游的产业化、科学化发展。
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| 关 键 词： | 滑雪旅游 SWOT 对策 济南市 |
SWOT analysis and countermeasure research on development of skiing tourism in Jinan |
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| LIU Ying.SWOT analysis and countermeasure research on development of skiing tourism in Jinan[J].Shandong Sports Science & Technology,2008,30(4). |
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| Authors: | LIU Ying |
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| Institution: | LIU Ying(School of Physical Education,Sh,ong University,Jinan 250061,Sh,ong,China) |
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| Abstract: | Skiing tourism is one of the hot spots of tourism in winter as well as one of the attractive points of the sports industry.This paper analyzed comprehensively the strength,weaknesses,opportunities and threat factors of skiing tourism in Jinan through SWOT method.The purpose of the paper is to propose some countermeasures and suggestion for skiing tourism,which will bring it develop in a better industrial and scientific way in Jinan. |
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| Keywords: | SWOT |
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