| 新时期我国体育产品营销策略管窥 |
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| 引用本文： | 周秀敏.新时期我国体育产品营销策略管窥[J].山东体育科技,2003,25(1):60-62. |
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| 作者姓名： | 周秀敏 |
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| 作者单位： | 山东省体育运动技术学校,济南,250014 |
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| 摘 要： | 发展体育产业离不开市场，而使体育产品尽快占领市场的有效措施是先进的营销理念和手段。对营销的三个阶段即：分析阶段，体育市场的分析与划分；计划阶段，确定营销组合，制定产品、价格和促销策略；执行阶段，开展关系营销活动等方面进行了分析，旨在为体育产业的迅速发展提供借鉴。
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| 关 键 词： | 体育产业 体育市场 体育产品 营销策略 营销理念 营销手段 促销策略 |
| 文章编号： | 1009-9840(2003)01-0060-03 |
| 修稿时间： | 2002年12月26 |
Discussion of the Marketing Tactics of Sports Products of China in New Era |
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| ZHOU Xiu-min.Discussion of the Marketing Tactics of Sports Products of China in New Era[J].Shandong Sports Science & Technology,2003,25(1):60-62. |
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| Authors: | ZHOU Xiu-min |
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| Abstract: | Developing sports industries must depend upon market.The effective measure that the sports products dominate the market as soon as possible is advanced marketing theory and means.Marketing is the guiding tactics of building sports enterprises for three stages:Stage of tactics of marketing;Analysing Stage;the analysis and division of the sports market;the stage of the plan;determine and manage and makes up and make the products,price and promoting,the tactics;Stage of carrying out develop respect go on and analyse and aim at activity;etc. to offer reference by the rapid developments of industry marking relation. |
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| Keywords: | sports industry products marketing |
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