| 我国体育消费市场存在的问题及对策研究 |
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| 引用本文： | 樊小溪.我国体育消费市场存在的问题及对策研究[J].搏击·武术科学,2010(7):30-31. |
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| 作者姓名： | 樊小溪 |
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| 作者单位： | 北京师范大学体育与运动学院; |
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| 摘 要： | 文章通过对体育消费市场的认识及我国体育消费市场现状的探究,分析我国体育市场的突出问题,并在引导消费观念、开发体育产业、设施建设、职业化、城镇市场的开发、法规完善方面提出政策建议。
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| 关 键 词： | 体育消费市场 体育消费需求 体育产业 |
The Problems and Solutions of Chinese Sports Consumer Market |
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| Fan Xiaoxi.The Problems and Solutions of Chinese Sports Consumer Market[J].BOJI(WUSHUKEXUE),2010(7):30-31. |
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| Authors: | Fan Xiaoxi |
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| Institution: | Fan Xiaoxi(Institute of Physical Education and Sport,Beijing Normal University,Beijing 100875) |
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| Abstract: | This paper explores the understanding of current Chinese sports consumer market,analyzes the major problems and makes policy suggestions on consumption concepts,sports industry development,facility construction,professionalism,development of urban market and the improvement of legal system etc. |
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| Keywords: | sports consumer market sports consumption sports Industry |
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