| 论老龄化背景下太极拳品牌的打造与推广 |
| |
| 引用本文： | 李新博,王慧芳,张莉.论老龄化背景下太极拳品牌的打造与推广[J].搏击·武术科学,2013(10):41-42. |
| |
| 作者姓名： | 李新博 王慧芳 张莉 |
| |
| 作者单位： | [1]成都体育学院,四川成都610041 [2]商丘师范学院,河南商丘476000 |
| |
| 摘 要： | 随着社会的发展，世界人口老龄化的趋势也越来越严重，在这样的背景下，如何为老年人提供休闲健身的项目成了社会普遍思考的一个问题。太极拳作为我国传统文化标志之一，在人口老龄化的背景下，打造和推广太极拳品牌具有很大的可行性，文章在简要分析其可行性的基础上进一步探究太极拳品牌的推广方式。
|
| 关 键 词： | 老龄化 太极拳品牌 打造 推广 |
The Tai Chi Brand Building and Promotion on the Background of the Aging |
| |
| Li Xinbo Wang Huifang Zhang Li.The Tai Chi Brand Building and Promotion on the Background of the Aging[J].BOJI(WUSHUKEXUE),2013(10):41-42. |
| |
| Authors: | Li Xinbo Wang Huifang Zhang Li |
| |
| Institution: | Li Xinbo Wang Huifang Zhang Li (1. Chengdu Sports University, Chengdu Sichuan 610041, China; 2.Shangqiu Sports University, Shangqiu Henan 476000, China ) |
| |
| Abstract: | With the development of society, the problem of an aging population becomes more and more serious. On this background, how to provide leisure and fitness sports for the older has become a social problem. However, Tai Chi, as one of the symbol of our traditional culture, has great feasibility on brand building and promotion under the background of an aging population. This paper analyzes the feasibility of Tai Chi brand firstly, and then explores the promotion way of Tai Chi brand. |
| |
| Keywords: | Aging population Tai Chi brand Building Promotion |
| 本文献已被 维普 等数据库收录！ |
