| 产业融合理论下体育旅游资源开发模式探讨 |
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| 引用本文： | 朱佳斌.产业融合理论下体育旅游资源开发模式探讨[J].搏击·武术科学,2014,11(12):110-111. |
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| 作者姓名： | 朱佳斌 |
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| 作者单位： | 浙江旅游职业学院,浙江杭州,311231 |
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| 摘 要： | 文章运用文献资料法、逻辑分析法等研究方法,对产业融合理论下的体育旅游资源开发问题进行探讨。文章首先从体育产业与旅游产业融合的基础、动力、实现条件三个方面,对体育产业与旅游产业融合的机理进行分析,进而提出体育旅游资源开发的三种模式：体育赛事与旅游融合;节庆活动中的体育因素与旅游融合;休闲体育与旅游融合。
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| 关 键 词： | 体育旅游 资源开发 产业融合 |
On Sports Tourism Resources Development from the View of Industry Convergence Theory |
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| Zhu Jiabin.On Sports Tourism Resources Development from the View of Industry Convergence Theory[J].BOJI(WUSHUKEXUE),2014,11(12):110-111. |
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| Authors: | Zhu Jiabin |
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| Institution: | Zhu Jiabin ( Zhejiang Tourism Vocational College, Hangzhou Zhejiang 311231, China ) |
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| Abstract: | This paper, with the methods of literature, logical analysis and other research methods, discusses sports tourism resources from the view of Industry Convergence, from the base of sports industry and tourism industry integration,motivation and the achieving conditions, three aspects,to analyze the mechanism of the sports industry and tourism industry convergence, then proposes three models of sports tourism resources development：integration of sports and tourism;the sports festivals and tourism integration factor;leisure sports and tourism integration. |
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| Keywords: | Sports Tourism Resource Development Industrial integration |
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