| 健康消费:当代体育消费文化的反思 |
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| 引用本文： | 赵郭侠,陈益群.健康消费:当代体育消费文化的反思[J].搏击·武术科学,2008,5(1). |
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| 作者姓名： | 赵郭侠 陈益群 |
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| 作者单位： | 徐州工程学院体育学院,江苏,徐州,221008 |
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| 摘 要： | 文章从美学的角度探讨当前体育消费文化的现状和成因,并对其反思。体育作为健康消费是一种伴随现代性而来的现实的文化现象,它是体育经济意义的文化向度折射,它反映了人的消费行为的消费理念在当代社会中的嬗变;它是把消费作为一种生活方式,作为体现自己个性的重要手段;它更多地被具有社会意义的符号性的东西所渗透。虽然体育消费的审美化带来了精神肉体的庸俗化和平面化,但它张扬的是一种现代生活方式,丰富了人们对"自我"问题的认识。进行合理的体育消费,要注重人的感性与理性的统一,受动性与能动性的动态统一,遵循文化发展内在规律与发挥经济对文化的基础性作用相结合。
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| 关 键 词： | 体育消费 健康 美学 |
Healthy Consumption:Rethinking Modern Sports Consumption |
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| Zhao Guoxia,Chen Yiqun.Healthy Consumption:Rethinking Modern Sports Consumption[J].BOJI(WUSHUKEXUE),2008,5(1). |
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| Authors: | Zhao Guoxia Chen Yiqun |
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| Abstract: | From aesthetics view, this article discusses on the present situation and cause of modern sport consumption culture and rethink it. As the health consumption, sport is one kind of the actual cultural phenomena which follows the modern age to develop. It is a cultural dimension refraction of sport economical significance. It reflects the consumption idea revolution of human's consumption behavior in contemporary society. It takes the consumption as a sort of life style and the important method to embody one's individuality. It is even more permeated by symbols having social significance. Although the aestheticization of sports consumption brings about vulgarization and complanation of human body and spirit, it publicizes a kind of modern life style yet. Thereby, it enriches the understanding of the question of ego. Carrying on the reasonable sports consumption, we must pay great attention to the unification of human perception and rationality, the unification of passivity and activity, and connection following the inherent laws of cultural development and bring into full play of the economic foundational function to the culture. |
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| Keywords: | sports consumption health Esthetics |
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