| 树立市场营销观念是武术市场化的先决条件 |
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| 引用本文： | 苏华伟.树立市场营销观念是武术市场化的先决条件[J].搏击·武术科学,2008,5(3). |
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| 作者姓名： | 苏华伟 |
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| 作者单位： | 盐城师范学院体育学院,江苏盐城,224002 |
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| 摘 要： | 观念是指导人们行为的先决条件。武术在千百年来的发展演变过程中,不同历史时期其功能也在发生着变化。在当今社会主义市场经济条件下,武术要体现其经济功能,树立武术市场营销观念尤为重要。
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| 关 键 词： | 武术 市场经济 市场营销观念 |
On the Prerequisite of Establishing the Marketing Concept for the Commercialization of Chinese Wushu |
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| Su Huawei.On the Prerequisite of Establishing the Marketing Concept for the Commercialization of Chinese Wushu[J].BOJI(WUSHUKEXUE),2008,5(3). |
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| Authors: | Su Huawei |
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| Abstract: | Conception is always prior to action and it is particularly true in the case of Chinese Wushu development.Chinese Wushu develops and changes in its functions during its time-honored history.At the present time,however,the practice of market economy in China calls for the marketing awareness for Chinese Wushu,especially for its competition for profits and gains. |
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| Keywords: | Chinese Wushu market economy the cooncept of marketing |
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