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吉林省滑雪产业市场现状及发展对策
引用本文:宋丽媛,宋莉娟.吉林省滑雪产业市场现状及发展对策[J].冰雪运动,2006(5):73-76.
作者姓名:宋丽媛  宋莉娟
作者单位:1. 吉林体育学院,体育系,吉林,长春,130022
2. 吉林大学,应用技术学院,吉林,长春,120022
基金项目:吉林省社会科学基金项目(项目编号:2005026)
摘    要:滑雪是人们喜闻乐见的冬季户外运动,也是文化传播的形式,滑雪以其独特的魅力呈现了体育与文化的交融,是实现旅游、健身、环境等多元经济发展战略的载体。滑雪产业是一项新兴的经济产业,在市场营运中具有较强的竞争实力。由于吉林省对这项产业的发展认识不够,投入有限,加之产业经营者经营理念、方式和管理存在的诸多问题,使其发展缓慢。从培育市场打造竞争实力、培养人才诸方面研究滑雪产业发展的对策,旨在推动吉林省经济的全面发展。

关 键 词:吉林省  滑雪产业  市场现状  发展对策
文章编号:1002-3488(2006)05-0073-04
收稿时间:08 12 2006 12:00AM
修稿时间:2006年8月12日

Current Status and Developing Countermeasure of the Ski Industry Market in Jinlin Province
SONG Li-yuan,SONG Li-juan.Current Status and Developing Countermeasure of the Ski Industry Market in Jinlin Province[J].China Winter Sports,2006(5):73-76.
Authors:SONG Li-yuan  SONG Li-juan
Institution:1. P. E. Department of Jilin Sports College, Changchun 130022, China;2. P. E. Department of Applied Technology School of Jilin University, Changchun 130022, China
Abstract:Skiing is a pleasing winter outdoors sports and is also a culture intercourse way.Skiing syncretizes the sports with culture in particular fascination.Skiing is a carrier actualizing the multi-developing economy strategy in tour,health,environment and so on.Skiing is a rising economic industry in better marketable competitory strength.But there are some problems in the operator's management notion and manner with not enough understanding and undercapitalizing the industry development which results in the skiing industry developing slowly in Jinlin province.It researches the countermeasure developing skiing industry in cultivating market and making competitory strength and training the special people for all-sided economic development in Jinlin province.
Keywords:Jinlin province  skiing industry  current market status  developing countermeasure
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