| 长春市冰雪体育健身游项目市场开发的思考 |
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| 引用本文： | 王韵博,王玲.长春市冰雪体育健身游项目市场开发的思考[J].冰雪运动,2010,32(3):86-88,96. |
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| 作者姓名： | 王韵博 王玲 |
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| 作者单位： | 长春师范学院,体育学院,吉林,长春,130032 |
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| 摘 要： | 冰雪体育健身旅游是一个新的市场产品,其合理的开发、利用将促进冰雪体育和旅游产业的发展。体育健身游及其客源市场的形成条件具有体育健身与旅游相结合、重复性强和能满足旅游者的个性消费需求的特点。长春市冰雪体育健身游资源丰富,应采取提高对长春市冰雪体育健身产品的宣传力度、注重长春市整体旅游市场的完善和建设、合理设计冰雪体育健身旅游内容和项目、培育自己的健身游产品有特色等策略深度开发长春市冰雪体育健身游资源。
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| 关 键 词： | 长春市 冰雪体育健身游 市场 开发 |
Thoughts on Developing the Market of Ice-Snow Sports Fitness Tourism in Changchun City |
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| WANG Yun-bo,WANG Ling.Thoughts on Developing the Market of Ice-Snow Sports Fitness Tourism in Changchun City[J].China Winter Sports,2010,32(3):86-88,96. |
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| Authors: | WANG Yun-bo WANG Ling |
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| Institution: | WANG Yun-bo,WANG Ling ( Physical Education School of Changchun Normal University,JilinChangchun,130032) |
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| Abstract: | As a new market product,the ice-snow sports fitness tourism will advance the development of ice-snow sports and tour industry by the right utilization. The forming condition of sports fitness tourism and its tourist source market shows in the following characteristics:combining the sports fitness with tourism,having high repetitiveness and meeting the need of tourists’ individual consumption. Considering the abundant resource of ice-snow sports fitness tourism in Changchun city,it should be to reinforce the publicity of ice-snow sports fitness production,to enhance the development and improvement of whole tour market in this city,to reasonably design the content and project of ice-snow sports fitness tourism,to develop own particular production of fitness tour. The above strategy may be helpful to well develop the resource of ice-snow sports fitness tourism in Changchun city. |
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| Keywords: | Changchun city ice-snow sports fitness tourism market develop |
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