| 体验经济视域下冬季传统体育资源的开发——以冰雪体育旅游为产业化开发平台 |
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| 引用本文： | 杨慧馨,唐宝盛.体验经济视域下冬季传统体育资源的开发——以冰雪体育旅游为产业化开发平台[J].冰雪运动,2011,33(1):88-92. |
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| 作者姓名： | 杨慧馨 唐宝盛 |
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| 作者单位： | 1. 哈尔滨体育学院民族传统体育系,黑龙江哈尔滨,150008
2. 哈尔滨商业大学体育学院,黑龙江哈尔滨,150028 |
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| 基金项目： | 国家体育总局体育哲学社会科学研究项目 |
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| 摘 要： | 为了开创一条切合冬季传统体育自身特点、紧随时代潮流和赢得现实收益的产业化开发路径,采用文献资料法、田野调查法和现场访谈法,引入体验经济理论,获得了冬季传统体育传承历史和发展现状的第一手资料,寻求冬季传统体育资源开发的最佳切入口。冰雪体育旅游是冬季传统体育资源开发的有利平台,体验经济理论可以为冬季传统体育资源的产业化运作提供实践与理论支撑。提出了明确体验主题、重视体验品牌的建构、开发体验纪念品和营造体验氛围等冬季传统体育资源产业化开发的设计思路。
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| 关 键 词： | 体验经济 冬季传统体育资源 开发 冰雪体育旅游 产业化 |
Research on Developing the Traditional Winter Sports Resource in Viewpoint of Experience Economy——With Ice-Snow Sports Tourism as the Development Platform of Industrialization |
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| YANG Hui-xin,TANG Bao-sheng.Research on Developing the Traditional Winter Sports Resource in Viewpoint of Experience Economy——With Ice-Snow Sports Tourism as the Development Platform of Industrialization[J].China Winter Sports,2011,33(1):88-92. |
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| Authors: | YANG Hui-xin TANG Bao-sheng |
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| Institution: | 1.National Traditional Sports Department of Harbin Institute of Physical Educating,Harbin 150008,China;2.Physical Education School of Harbin University of Commerce,Harbin 150028,China) |
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| Abstract: | For carving out a industrialization way of fitting in with the characteristic of traditional winter sports,keeping pace with trend of the times and gaining the actual benefits,with the methods of documentary information,field investigation and participant interview,by using the theory of the experience economy,after obtaining the firsthand information about the inheritance history and current development of traditional winter sports,the paper tries to find out an optimal start of developing its resource.The ice-snow sports tourism is a favorable platform of developing the resource.The theory of experience economy may provide a industrialization support of developing the traditional winter sports resource in practice and theory.It suggests some design solutions of clarifying the experience topic,paying attention to the construction of experience brand,developing some experience souvenirs and making the experience atmosphere. |
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| Keywords: | experience economy traditional winter sports resource develop ice-snow sports tourism industrialization |
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