| 文化产业视野下吉林省冰雪旅游产业的创新发展 |
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| 引用本文： | 白雪.文化产业视野下吉林省冰雪旅游产业的创新发展[J].冰雪运动,2016(1):74-77. |
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| 作者姓名： | 白雪 |
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| 作者单位： | 吉林体育学院冰雪学院,吉林长春,130022 |
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| 摘 要： | 随着人们对生活质量的要求越来越高，冰雪旅游近年来得到了大力地追捧。吉林省凭借着得天独厚的资源优势，使得冰雪旅游产业迅速发展。从吉林省冰雪旅游产业发展现状入手，从优、劣势两方面进行分析，提出加强资源整合、构建完善的冰雪旅游产业链、加强冰雪旅游服务体系构建、注重旅游品牌建设、引进市场竞争机制、注重旅游项目开发等策略，为实现吉林省冰雪旅游产业创新发展提供理论支持。
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| 关 键 词： | 文化产业 吉林省 冰雪旅游产业 创新发展 |
Innovation-driven Development of the Ice-snow Tourism in Jilin Province in the viewpoint of Cultural Industry |
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| Abstract: | With people's more and more requirement of life quality, the ice-snow tourism has been vigorously sought after in recent years. The ice-snow tourism of Jilin province is in the rapid development with the advantage of ice-snow resources. Starting from its current situation, the paper analyzes the advantage and weaknesses. As a theoretical reference for achieving the innovation-driven development of Jilin ice-snow tourism, it suggests strengthening the integration of resources, constructing the better industry chain, improving the serve system, focusing on brand building and project development, introducing the mechanism of market competition. |
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| Keywords: | cultural industry Jilin province ice-snow tourism industry innovation-driven development |
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