| 第29届奥运会现场观众管理之研究 |
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| 引用本文： | 吕树庭,曾丽,商执娜,阴志慧,石宝鸿,张雪芹.第29届奥运会现场观众管理之研究[J].体育科学,2005,25(12):7-11. |
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| 作者姓名： | 吕树庭 曾丽 商执娜 阴志慧 石宝鸿 张雪芹 |
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| 作者单位： | 广州体育学院,广东,广州,510500 |
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| 摘 要： | 采用文献资料调研等方法,以第29届奥运会及其观众群体作为研究视点,在二者之间建立起一种“社会心理联系”,将北京奥运观众群体作为研究对象,拟从体育观众研究一般概述奥运观众组织的策略与技术和奥运观众培养的途径等3个方面进行初步的探索。
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| 关 键 词： | 北京 奥运会 观众 组织 策略 培养 途径 29届 |
| 文章编号： | 1000-677X（2005）12-0007-05 |
| 收稿时间： | 2005-09-11 |
| 修稿时间： | 2005-09-112005-10-22 |
Study on Field Audience Management in 29th Olympic Games |
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| LU Shu-ting,ZENG Li,SHANG Zhi-na,YIN Zhi-hui,SHI Bao-hong,ZHANG Xue-qin.Study on Field Audience Management in 29th Olympic Games[J].China Sport Science,2005,25(12):7-11. |
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| Authors: | LU Shu-ting ZENG Li SHANG Zhi-na YIN Zhi-hui SHI Bao-hong ZHANG Xue-qin |
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| Institution: | Guangzhou Institute of Physical Education,Guangzhou 510500,China |
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| Abstract: | The study on Beijing 2008 Olympic Games has entered into omni-directional,multi-angle and stereoscopic phases.Through using the method of literature investigation and taking Beijing 2008 Olympic Games and audience group as research subject,this paper establishes the social psychological relation between them,makes preliminary discussion on strategy and technique of audience organization,route of audience cultivation in Beijing 2008 Olympic Games. |
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| Keywords: | Beijing Olympic Games audience organizational strategy and technique cultivation route 29th |
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