| 家庭视域下扩大我国体育消费的政策研究 |
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| 引用本文： | 王睿,杨越.家庭视域下扩大我国体育消费的政策研究[J].体育科学,2020(1):42-50. |
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| 作者姓名： | 王睿 杨越 |
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| 作者单位： | 南京农业大学金融学院;国家体育总局体育科学研究所 |
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| 基金项目： | 国家体育总局体育科学研究所基本科研业务费资助项目(基本19-28) |
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| 摘 要： | 研究体育政策有效促进体育消费,在当前复杂经济形势下具有重大社会与经济意义。从体育消费的约束与偏好命题入手,以家庭维度构建体育消费分析思路并开展分析。分析表明,当前我国家庭可支配收入增长趋缓、闲暇缩减与闲暇利用结构巨变、青年一代消费具有显著年龄效应与代际效应,体育消费水平面临下滑风险。考虑我国体育产业消费粘性不强、盈利不足、结构发展失衡的现状,应依托互联网信息技术进一步降低体育服务消费价格,以科技进步创新体育用品消费需求为主导,以家庭体育为纽带,重塑家庭互联网体育消费端口,最终实现扩大体育消费的根本目的。建议:1、依托人工智能、5G通讯技术等新科技,鼓励家庭级体育服务应用的开发;2、支持一批掌握核心技术与关键技术,能够抓住科技机遇,提高体育用品科技含量与经济价值的民族品牌;3、重新审视并高度重视以家庭为核心的体育业态塑造,搭建适应科技趋势的家庭体育消费新场景;4、创新体育消费激励模式,重点促进体育产业与新型消费端口融合发展,培育体育新业态;5、建立政策执行的监督与反馈机制,保障体育消费政策的长期有效性。
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| 关 键 词： | 体育消费 体育消费政策 家庭经济 体育产业 消费行为 |
Research on the Policy of Expanding Sports Consumption in China from the Perspective of Family |
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| WANG Rui,YANG Yue.Research on the Policy of Expanding Sports Consumption in China from the Perspective of Family[J].China Sport Science,2020(1):42-50. |
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| Authors: | WANG Rui YANG Yue |
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| Institution: | (College of Finance,Nanjing Agricultural University,Nanjing 210095,China;China Institute of Sport Science,Beijing 100061,China) |
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| Abstract: | It is of great social and economic significance to study sports policy to promote sports consumption effectively in the current complex economic situation.Starting from the restriction and preference proposition of sports consumption,this paper constructs and analyzes the thinking of sports consumption analysis from the family dimension.The analysis shows that the growth of disposable income of households in China is slowing down,grate changes have taken place in the structure of leisure reduction and utilization,the consumption of young generation has significant age effect and inter-generational effect,and the level of sports consumption is at risk of decline.Considering the present situation of low stickiness,insufficient profit and unbalanced structure development of sports industry in our country,we should rely on internet information technology to further reduce the consumption price of sports service and innovate sports products demand with scientific and technological progress,with family sports as the link to reshape the port of family internet sports consumption,and finally achieve the fundamental purpose of expanding sports consumption.The specific policy recommendations are as follows:1、Rely on artificial intelligence,5G communication technology and other new technologies to encourage the application and development of family-level sports services;2、support a group of national brands that grasp the core technology and key technology,grasp the scientific and technological opportunities,and improve the scientific and technological content and economic value of sporting goods;3、re-examine and attach great importance to the shaping of sports format with family as the core,and build a new scene of family sports consumption to adapt to the trend of science and technology;4、innovate the incentive mode of sports consumption,focus on promoting the integration and development of sports industry and new consumption port,and cultivate sports new business type;5、establish the supervision and feedback mechanism of policy implementation to ensure the long-term effectiveness of sports consumption policy. |
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| Keywords: | sports consumption sports consumption policy family economy sports industry consumption behavior |
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