| 中日两国体育产业的现状、问题及对策 |
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| 引用本文： | 杨铁黎,张建华.中日两国体育产业的现状、问题及对策[J].体育科学,1997(5). |
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| 作者姓名： | 杨铁黎 张建华 |
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| 作者单位： | 北京体育师范学院，北京师范大学 北京 100088 |
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| 摘 要： | 通过对中、日两国体育产业的市场规模、动态、经营意识、国际贸易以及在经营中存在的主要困难等进行了综合比较分析,找出了两国体育产业的特点及各自的优势和不足,并据此提出了加强体育市场法规建设等对策,为中国体育产业的振兴提供了可参考性的依据。
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| 关 键 词： | 中国 日本体育产业 比较研究 |
The Current Situation, Issues and Strategies in Sports Industry in China and Japan |
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| Yang Tieli,et al.The Current Situation, Issues and Strategies in Sports Industry in China and Japan[J].China Sport Science,1997(5). |
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| Authors: | Yang Tieli |
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| Abstract: | With questionnaire survey and documents study, a comprehensive comparason and analysis were made on the market scale, market trends, management ideas, international trade, as well as problems in sports industry in Japan and China. Characteristics, advantages and disadvantages of sports industry of these two countries were discussed, based on which development strategies have been put forward to provide sports industry in China with reference in its further development. |
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| Keywords: | sporti industry market research marketing economics comparative study Japan China |
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