| 从单向传播到一体化:体育组织与媒介关系形态研究 |
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| 引用本文： | 郭晴.从单向传播到一体化:体育组织与媒介关系形态研究[J].体育科学,2012,32(3):92-97. |
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| 作者姓名： | 郭晴 |
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| 作者单位： | 成都体育学院新闻系,四川成都,610041 |
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| 基金项目： | 国家社会科学基金项目(05BTY026);成都体育学院博士建设期专项资助项目(BSZX1041)的阶段性成果 |
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| 摘 要： | 采用文献资料调研和逻辑分析法回顾了体育组织与媒介关系发展的历史,从两者相互交织的利益取向出发,将体育组织与媒介关系分为:媒介对体育及体育组织的介入期、体育组织与媒介关系稳定发展期和共生成熟期。研究结果认为,体育组织与媒介关系形态表现为单向传播关系、合作关系和共生关系;这3种关系形态不仅仅是纵向的、历史演变的结果,同时也是一种横向的、在当今社会也同时存在的关系形态;决定体育组织与媒介关系形态的因素包括体育制度与媒介制度、媒介传播力以及受众对媒体的依赖程度。
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| 关 键 词： | 体育组织 传播 媒介关系 一体化 |
From Single-track to Integration:Study on the Relationship Patterns of Sport Organization and Media |
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| GUO Qing.From Single-track to Integration:Study on the Relationship Patterns of Sport Organization and Media[J].China Sport Science,2012,32(3):92-97. |
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| Authors: | GUO Qing |
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| Institution: | GUO Qing Chengdu Sport University,Chengdu 610041,China |
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| Abstract: | This paper reviewed the development of the relationship between sport organizations and media by using the method of literature and logical analysis.Based on their intertwined benefit orientation,the author divided the relationship between sport organizations and media into three periods which are the period of media getting involved in sports and sport organizations,the stable development period of sport organizations and media and the maturation period.The research results concluded the followings.Firstly,the formations of the relationship between sport organizations and media include one-way-communication relationship,cooperative relationship and symbiotic relationship,which are not only longitudinal,showing the result of historical evolution,but also horizontal,existing in the modern society.Decision of sports organization and media relations form factors include sport and media system,the medium’s power of communication and the scale of audience’ reliance on media. |
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| Keywords: | sport organization communication media relationship integration |
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