| 关于中国足球彩票发展的对策研究 |
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| 引用本文： | 李刚,茆训诚.关于中国足球彩票发展的对策研究[J].体育科学,2006,26(1):18-30,48. |
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| 作者姓名： | 李刚 茆训诚 |
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| 作者单位： | 1. 复旦大学,经济学院,世界经济系,上海,200433
2. 上海师范大学,欧洲商务与文化学院,上海,200234 |
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| 摘 要： | 对中国足球彩票“胜负彩”各期各个地区销量、中奖情况和各奖级奖金等相关数据进行了定量回归分析，得出如下结论；足球彩票和其他彩票属性有所不同；足球彩票有着一定的智力性，了解足球运动可以适当提高中奖机率，但足球彩票不是一种投资品；足球彩票销量总体上呈下降趋势；中大奖和娱乐是人们购买足球彩票的两个主要原因；不同地区人们购买足球彩票的心态有所不同；外界环境变化对足球彩票销量有着重大影响。在此基础上，对今后中国足球彩票的发展提出了相关的建议。
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| 关 键 词： | 足球 彩票 发展 对策 中国 |
| 文章编号： | 1000-677X（2006）01-0018-13 |
| 收稿时间： | 2005-07-21 |
| 修稿时间： | 2005-07-212005-11-01 |
Research on Strategy of Chinese Football Lottery Development |
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| LI Gang,MAO Xun-cheng.Research on Strategy of Chinese Football Lottery Development[J].China Sport Science,2006,26(1):18-30,48. |
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| Authors: | LI Gang MAO Xun-cheng |
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| Institution: | 1. Department of World Economies, Economics School, Fudan University, Shanghai 200433, China; 2. Institute of Europe Commerce and Culture, Shanghai Normal University, Shanghai 200234, China |
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| Abstract: | This paper makes quantitative regressive analysis on datum of sale, prize number and prize money of Chinese football win and lose lottery in difference regions. The result shows that the attribute of football lottery is difference with other lottery. It is an intellective game and can increase the probability to win the prize with more knowledge on football movement. However, football lottery is not a kind of investment product. The overall sales of football lottery tend to decrease. The big prize and amusement are two main reasons to buy football lottery ticket. The attitude of people buying the ticket is different in different regions. The changing of outside environment has significant influence on sales of football lottery. Based on it, relative suggestion is put forwarded for future development of Chinese football lottery. |
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| Keywords: | football lottery developmen countermeasure China |
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