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| 体育媒介的理论溯源及与传统媒介关系的研究 | |
| 引用本文： | 李传武,赵歌,王建强.体育媒介的理论溯源及与传统媒介关系的研究[J].体育科学,2007,27(1):85-89,96. |
| 作者姓名： | 李传武 赵歌 王建强 |
| 作者单位： | 1. 邵阳学院,体育系,湖南,邵阳,422000 2. 北京体育大学,研究生院,北京,100084 3. 北京师范大学,新闻与传播学院,北京,100875 |
| 摘 要： | 运用传播学的相关理论，详细探讨了体育传媒产生的理论来源，并运用实际案例——奥运的形成机制和交易形式来验证体育媒介存在的合理性。体育传媒与传统媒介是紧密联系的，体育传媒和传统媒介的结合产生了体育报刊、体育电视以及体育网站。从某种意义上来说，体育报刊、体育电视、体育网站作为体育媒介的重要延伸和组成部分，增加了体育传媒的传播广度和深度，近几年也出现了新的发展趋势。 |
| 关 键 词： | 体育 传媒 媒介 理论 关系 影响 |
| 文章编号： | 1000-677X（2007）01-0085-05 |
| 修稿时间： | 2006-09-122006-11-05 |
Research on Theoretical Retrospect of Sport Media and Its Relation with Traditional Media |
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| LI Chuan-wu,ZHAO Ge,WANG Jian-qiang.Research on Theoretical Retrospect of Sport Media and Its Relation with Traditional Media[J].China Sport Science,2007,27(1):85-89,96. | |
| Authors: | LI Chuan-wu ZHAO Ge WANG Jian-qiang |
| Institution: | 1. Shaoyang College, Shaoyang 422000, China; 2. Beijing Sport University, Bering 100084, China; 3. Beijing Norreal University, Beijing 100875, China. |
| Abstract: | Throngh using the relative theory of communication, this paper made detailed discussion on theoretical origin of sport media. Furthermore, in order to confirm it, the author used the practical cases, the forming mechanism of Olympic Games to explain the rationality of sport media. Sport media has close link with traditional media, and the combination of both lead to appearance of sport newspaper, TV and network. At the certain degree, sport newspaper, TV and network is the important component of sport media. It enlarges the extent and depth of sport communication, and also has the new developing trend in recent years. |
| Keywords: | sport media theory relation influence |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |